FRANCISCO C. GRISALES
Broward Community College, South Campus
Department of Communications
(954) 201-8952

Curriculum Vitæ



I have had a lifelong interest in combining the life of the mind with life in the world of practical work.This is why I have worked successfully both as a professor of foreign language and as a marketing specialist in some major international consumer and industrial product companies. 


TEACHING EXPERIENCE

Since 1992, when I came to Florida, I have served variously on full and part-time appointments as Instructor in Spanish at institutions of higher learning in the Greater Miami area.

  • Assistant Professor of Spanish, Broward Community College, 2001-Present
  • Adjunct Professor of Spanish: Florida International University; Broward Community College Miami-Dade Community College; University of Miami; Barry University; Florida Memorial College, 1992-2001
  • Graduate Teaching Assistant: The Pennsylvania State University, Dept. of Spanish, Italian, & Portuguese (1989-1992); The University of Louisville, Kentucky (1986-1990); Indiana University of Southeast, New Albany, Indiana (1986-1990)


BUSINESS EXPERIENCE
  • General Manager, John Restrepo & Co., Bogotá, Colombia (1983-1984)
  • Manager, Marketing Information & Analysis, General Telephone & Electronics & Sylvania, Stamford, Connecticut – Danvers, Massachusetts (1978-1983)
  • Sales Manager,  General Telephone & Electronics, Caracas, Venezuela (1976-1978)
  • New Products Manager, Montana Company,  Caracas, Venezuela (1974-1976)
  • Marketing Manager, Guillermo Tribaldos and Company, Panamá, Republic of Panama (1971-1974)
  • Assistant General Sales Manager, Unilever Company (Lever Brothers), Bogotá, Colombia (1969-1971)
  • Product Manager, Unilever Company (Lever Brothers), Bogotá, Colombia (1966-1969)


EDUCATION
  • 1992, ABD, The Pennsylvania State University, State College, Pennsylvania
    • Concentration in Comparative Literature, Literary Criticism and Spanish-American Prose
  • 1989, M.A. in Spanish with Certificate of Merit, University of Louisville, Louisville, Kentucky
  • 1967, B.A. in Economic Sciences with Honors, Universidad de Antioquia, Medellín, Colombia


Special Fellowships
  • University of South Carolina, Columbia, South Carolina, Spanish for International Business
  • Unilever House of London, London, England, International Market Development Program
  • Office de la Cooperation au Developpement, Brussels, Belgium in cooperation with the Universities of Liége and Bruxelles, Gestion de l’enterprise privée


LANGUAGES

  • Bilingual English and Spanish
  • Good command of oral and written French
  • Working knowledge of Portuguese


PRESENTATIONS

  • La violencia institucionalizada: Cóndores no entierran todos los días de Gustavo Alvarez Gardeazabal. Paper presented at The Mountain Interstate Conference at Knoxville, Tennessee, October 1988.
  • The Romantics in Context. A presentation of Spanish romanticism accompanied by music, poetry, and flamenco dance at the University of Louisville, Kentucky, November, 1988.
  • Ataque a normas destructoras: El beso de la mujer araña de Manuel Puig. Paper presented at the Twentieth Century Literature Conference, Louisville, Kentucky, February, 1989.

  • Fantástico vacío creciente: La boba y el buda de Gustavo Alvarez Gardeazabal.Paper presented at “ The Literature of The Fantastic,” at University of Cincinnati, May, 1989.

  • Algunas anotaciones sobre la narrativa de la violencia en Colombia.Paper presented at the Pennsylvania State University during the Latin American week, followed by the cineforum, April, 1991.

  • Magical realism in short story and film: Eréndira de Gabriel García Márquez.Paper presented at the Pennsylvania State University, Pennsylvania during the Latin American week, followed by a cineforum, April, 1991.

  • The poetics of a product compared with the poetics of a literary text.Paper presented at the Department of Spanish monthly colloquium at the Pennsylvania State University, Pennsylvania, March, 1992.


RESEARCH REPORTS

  • Grisales, Madrigal César, (November,1978)The Key Telephone System Brazilian Market.Market research project and report prepared for General Telephone and Electronics Company, Stamford, Connecticut.

  • Grisales, Madrigal César,(August, 1982) Market Trends, Government Opportunities and Incentives for the Lighting Market. Above report,(primary and secondary research), prepared for General Telephone and Electronics Company and Sylvania Company, Danvers, Massachusetts, in Taiwan, Hong Kong, Korea, Thailand, Malaysia, The Philippines and Singapore.

  • Grisales, Madrigal César, (August, 1983) Political-Economic-Social Environment Competition Marketing Strategies and Characteristics of the Lighting Market. This primary and secondary research and its report was prepared for Lighting Products Group, General Telephone and Electronics International in Venezuela, Colombia, Perú and Ecuador. 

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